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20th February 2008

15 MILLIONTH VOLVO SET TO ROLL OFF THE PRODUCTION LINE

The very first Volvo car left the factory on April 14, 1927. It was called the ÖV4 because the letters ÖV are Swedish for “Open Car” and 4 indicating the number of cylinders powering the new car. On 20 February 2008, it is once again an open top car that is under the spotlight. That’s when car number 15 million, a Volvo C70 coupe convertible, leaves the factory in Uddevalla.

In the first year, production proceeded at a modest pace, with 297 cars being sold in 1927. Emerging from the shadow of the global economic depression and Second World War, it took Volvo 23 years to build its first 100,000 cars. Today, that figure corresponds to about three months of production. However, Volvo has never really been a high-volume manufacturer. Early in the company’s history, it was decided that the brand name should signify quality and safety. Since the early 1970s, environmental issues too have come to the forefront of the company’s corporate agenda. It is therefore no accident that Volvo was first off the mark with the world’s single most important safety invention – the 3-point safety belt which was fitted as standard to Volvo cars as far back as 1959 – and with one of the world’s foremost innovations in the environmental sphere – the 3-way catalytic converter with Lambdasond introduced in 1976.

Today the Volvo brand is equally renowned for the attractive design of cars that reflect characteristic Scandinavian design traditions. When that first car drove past the factory gates back in 1927, it proudly carried its “iron symbol” on the radiator grille. That mark was and still is a symbol of Swedish steel and quality. When car number 15 million leaves the factory in Uddevalla on 20 February 2008, that symbol is still carried with pride on the front and it still represents quality and solidity.

The Volvo C70 is one of the safest convertibles ever built. It is a functional and spacious car with a three-piece retractable hardtop which transforms the Volvo C70 from coupe to convertible at the touch of a button making the Volvo C70 two cars in one: a sports coupe that offers excellent performance and agile handling, and a convertible perfect for open-sky motoring. Prices range from £25,750 for the Volvo C70 2.4i S to £33,250 for the T5 SE Lux.

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